A common question for many businesses is: “How can we measure the impact of our offline leaflets on online sales?”
Here are three effective methods to gain insights into customer engagement:
- QR Codes
Include QR codes that link to URLs with specific UTM parameters. By analysing the traffic from these codes, you can identify the source of user engagement. This widely-used method simplifies tracking incoming traffic for brand marketing campaigns.
- Promo Codes
Use special offers in delivery package advertisements to encourage customer engagement. Research shows that customers are more receptive to such offers, leading to conversion rates 2-3 times higher. Experiment with different products, discount percentages, and unique codes to track campaign effectiveness accurately.
These codes can be the same for the entire campaign or unique to each user.
- Landing Pages
Create separate landing pages for print advertising campaigns. The print materials will contain a unique URL leading to these pages, helping you track traffic and conversions specifically from the coupons.
Bonus Tip! Incorporate the flyer as a ticket
For events or new store openings, use insert marketing to distribute vouchers that serve as tickets or unique discount coupons. This allows you to measure the number of participants who attended the event or redeemed the offer, providing valuable insights into the effectiveness of your advertising channel.
If you want to create an engaging campaign with us, we are just an email away.
