Options of chosing target groups

1.By placing your advertising attachments in packages of the PAKIET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.pl).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Warsaw

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “PAKIET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

EXPO & Conference Warsaw 2018

November 7th is the day, when the biggest event of online retailers in Central Europe will take place. The EXPO XXI Exhibition Center in Warsaw will present 18 significant guests with their experiences, analyzes and trends in e-commerce and online marketing. More than 130 exhibitors will have the opportunity to present more than 4000 ad hoc publishers. Our Polish PAKIET PLUS branch will also be there. If you plan to attend the conference or EXPO, we would like to invite you and meet them.

During the event, presentations will be held in 3 halls where founders, e-shop owners, advertising agencies, marketers, or product managers share valuable experiences and case studies on topics that both small and large companies encounter alongside their business. E.g. Web Design, Email marketing, Automation of Marketing, Product Pricing, Push Notification, E-commerce Intelligence in Practice, Performance Marketing and many other interesting topics. You can find a detailed program of the conference here.

Even PAKIET PLUS at EXPO 2018 is one of the exhibitors. If you are planning to attend exhibitions or conferences, we invite you to meet us. Our Country Managers are ready to introduce the concept of off-line marketing to address online buyers as one of the most effective tools for acquisition and recruitment of new customers. We will gladly provide you with practical experiences and real results that speak for themselves in the form of e-commerce campaigns.

Day: 7.11. 2018 City: Warsaw, Poland

The EXPO starts at 10:00

Presentations start at 11:15

Input is FREE – mandatory registration

varsava_expo2018_700x600

 

 

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