Options of chosing target groups

1.By placing your advertising attachments in packages of the PAKIET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.pl).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older


  • 1. As an online shopper
  • Male
  • Female



  • 1. As an online shopper
  • Branded products
  • Luxury products



  • 1. As an online shopper
  • From Warsaw


Segmentation by Product Affinity


  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods


  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • Coins and stamps
  • Model construction
  • Antiques and art


  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories


  • Promotional items
  • Office supplies
  • Gastro
  • B2B


Segmentation by Shipping Partners

Within the “PAKIET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

The real power of discount coupons

At the end of September, the 18th year of the Customer Journey University, which brings the most exciting news from the world of “online industry.” Affiliate marketers from all over the world met this year in the sunshine of Santa Barbara, Google has revealed the results of the latest online analysis. It has, as else, dealt with consumer behavior.
About Google Analytics, Kieran Cambell and Andrew Ricker, has contributed more than 1,000 specialists in the online marketing world to their latest knowledge. The Observational Study entitled “Developing Digital Consumer: Revealing Real Value of Coupons and Codes” lasted for 6 months and comes with an interesting result: Coupons, as part of the affiliate strategy, offer retailers both short-term and long-term benefits.
“Coupons are a crucial part of the consumer shopping trip and are expected to be used by more than half of the population in the near future,” said Kieran Campbell. The analyst was relying on the eMarketer prediction, which predicts that in 2021, online coupons will be used by up to 55% of Americans.

Coupon strategy
The key question they were looking for was, in particular, whether the coupon strategy leads to a larger sale of products and services or no impact on the purchase. The finding is as follows: “The cases when the customer is in the buying stage and then the purchase discontinues to find a discount coupon accounts for about 6% of cases. These people begin their shopping by searching for stores and then looking for a discount, “Rieker said. “But we’ve found that up to 94% of purchases arise by driving people to buy an advertising discount coupon.”
Another goal of the study was to understand whether coupon strategy increases the likelihood of buying. “At Google, we know better than anyone else that advertising and marketing have to show up in business results.” Therefore, comScore analysts compared two groups of people. At the first, there were people who were exposed to the coupon, the other, on the contrary, consisted of people without them. By looking at it, participants in the first group tend to buy twice more.

Coupon effect on brand
The leading comScore analytical company was also involved in the research, which further expanded it with further knowledge. The company has been tasked with analyzing how coupon strategy interferes with consumer buying behavior and how coupons affect brand loyalty. “We have found that thanks to coupons there is more brand loyalty,” Rieker said.
“People exposed to discount coupons are increasingly searching for coupons and, interestingly, they are increasingly returning to shop shopping where they have already bought and saved them. We have found that coupon users have generated 5% more profits, “said Cambell, adding that” discount coupons are a lot more driving force than we have ever thought. “” In today’s era of tremendous competition, vendors can, thanks to discount coupons, “He concluded.

Source: junction.cj.com

  1. EXPO & Conference Warsaw 2018 Comments Off on EXPO & Conference Warsaw 2018
  2. The fashionable e-shop About You entered the Polish market Comments Off on The fashionable e-shop About You entered the Polish market
  3. INTERNET HUNGARY 2018 Conference Comments Off on INTERNET HUNGARY 2018 Conference
  4. Philips Birthday Celebration Comments Off on Philips Birthday Celebration
  5. E-shop Oblecsadorobty.sk thinks on customers also in their free time Comments Off on E-shop Oblecsadorobty.sk thinks on customers also in their free time
  6. How To Effectively reach a New Customers? Comments Off on How To Effectively reach a New Customers?
  7. Campaign: Strauss Cafe Poland Comments Off on Campaign: Strauss Cafe Poland
  8. Beauty care with big players Comments Off on Beauty care with big players
  9. Voucher Code in your e-shop Comments Off on Voucher Code in your e-shop