Options of chosing target groups

1.By placing your advertising attachments in packages of the PAKIET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.pl).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Warsaw

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “PAKIET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

Philips Birthday Celebration

Celebration its 23rd birthday & Launching new e-shop – two milestones for Philips Czech Republic s.r.o.  At this occasion Czech brand BALÍK PLUS designed and implemented the campaign in the form of a 23% discount for all products as a gift for its customers. The goal of the pilot campaign was to reach out new customers through a discount voucher and an online banner campaign. Already in the first days after the launching the campaign the results began to appear and when the campaign finished it was evaluated as a very successful. According the campaign results, the client decided to implement it in the other countries as well. No less important goal except the reaching the new customers was the communication and building of the Philips brand in the Czech Republic.

blog_voucher_philips_700x350_predna2 blog_voucher_philips_700x350_zadna

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