Options of chosing target groups

1.By placing your advertising attachments in packages of the PAKIET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.pl).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Warsaw

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “PAKIET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

Peek&Cloppenburg coupons are not only discounts

Whether you prefer to shop online or in the malls, you’ll find the discount coupons. It is not only an interesting offer from customer point of view, but it´s also an ideal form of advertising and acquiring the new customers for many companies. PAKIET PLUS campaigns have this potential by offering to online shops the opportunity to organize a campaign based on inserting specially prepared coupon packages sent out by a network of partner companies. This action allows you to reach a completely new clients, which could potentially be interested in products and commercial offers of the advertised store.

BP_voucher_p&c_1
This service is dedicated to large, international companies as big as smaller ones. Between 14 May and 9 June 2019, PAKIET PLUS organized this kind of campaign for an international brand Peek&Cloppenburg. Since 1990 this brand has combined its best sell and marketing concepts in the field of fashion – focus on versatility. With the ever-changing world, they offer their customers the perfect combination of online and offline sales promotion activities. The Peek&Cloppenburg voucher distributed within the polish network gives potential customers a 12% discount on purchases over 250PLN in the e-shop www.peek-cloppenburg.pl and in the malls too. Coupon efficiency was supported by two perforated coupons and it´s could be as a gift from recipient to his friends.

BP_voucher_p&c_2

The success of a campaign depends on several factors, from reaching the target group, through the distribution of discount coupons within and outside the network. Generally acc. to marketing surveys, this form of sharing coupons as a gift, increases the target group up to 18%. We believe this will  Peek&Clopenburg campaign effect too and good result will open the door to further cooperation.

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