Options of chosing target groups

1.By placing your advertising attachments in packages of the PAKIET PLUS network, we offer very precisely targeted communication to your target group based on several criteria. Selection can be implemented according to the type of potential customers (for example, women aged 45 years), by product groups (e.g. beauty and lifestyle), or the online shop where you want to insert (e.g. notino.pl).

Segmentation by Shopper Characteristics

1. AGE

  • 1. As an online shopper
  • Younger than 30 years
  • 30-45 years
  • 45 years and older

2. GENDER

  • 1. As an online shopper
  • Male
  • Female

PRODUCT
FEATURES

3.

  • 1. As an online shopper
  • Branded products
  • Luxury products

SHOPPING
AREA

4.

  • 1. As an online shopper
  • From Warsaw

 

Segmentation by Product Affinity

1. LIFESTYLE

  • 1. FASHION
  • Women’s clothing
  • Men’s clothing
  • Shoes
  • Watches and jewelry
  • Fashion accessories
  • 1. BEAUTY AND LIFESTYLE
  • Beauty and cosmetics
  • Health and wellness
  • Sport and leisure
  • Food and beverage
  • Traveling and tickets
  • 1. HOUSE AND GARDEN
  • Home appliances
  • Furniture and living
  • Drugstore goods
  • Garden
  • DIY
  • 1. FAMILY
  • Babies
  • Toys
  • Children’s clothing
  • Children goods

2. HOBBY

  • 1. MEDIA
  • Books
  • Movies and music
  • Computer and video games
  • 1. HOBBY
  • Animal world
  • Gifts
  • Other hobby
  • 1. COLLECTING
  • Coins and stamps
  • Model construction
  • Antiques and art

3. TECHNOLOGY

  • 1. TECHNOLOGY
  • TV, audio and electronics
  • Computers and software
  • Mobile phones and GPS
  • Cameras and camcorders
  • 1. AUTO-MOTO
  • Tires
  • Auto-Moto accessories

4. BUSINESS

  • 1. BUSINESS
  • Promotional items
  • Office supplies
  • Gastro
  • B2B

 

Segmentation by Shipping Partners

Within the “PAKIET PLUS extra” product we even offer an insertion only in packages of specific partners.

Recent Posts

LET´S REWARD LOYAL ESHOP CUSTOMER!

Are you looking for a way how to enhance e-shop customer loyalty? Let´s try voucher catalog. The printed form still works!

Loyal customer deserves more. A reward for re-purchasing, reward for loyalty or reward for sharing and re-sharing references attracts and intensifies relationship in B2B and even more in the B2C segment. One of the most effective rewards motivating to more leads is offer free product sampling, free promotional merchandise (nicknamed as swag, schwag, or tchotchke) and the last but not least vouchers with attractive discount for the next online shopping.

In case your e-shop applicate relationship marketing and use this form to enhance customer loyalty, let´s consider our standard product OFFLINE BONUS CATALOGUE with demographic targeting.

Spring is coming and it brings yearly edition of Offline Bonus Catalogue LADIES 1/2018 with. The target audience is online-buyers, especially women. On the 12 pages it offers exclusive discounts and codes for wide scale of e-shops. The catalog with 60 thousand print-outs is well valuated by our partners and their online customers. No wonder! It multiplies customer´s joy of delivered product in the box by 11 exclusive voucher codes for cheaper shopping as a gift.

So, do not forget reward your loyal customers and order the catalogues as advertising attachment for your packaging process via our partner´s zone.

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In case you have never been ordering the attachments in the partner zone and you need help, please contact us: info@pakietplus.pl.